[OpenKPU] New OER: Introduction to Marketing

Hi everyone! I’m excited to share with you the following new OER that has just been published at KPU: Introduction to Marketing Adapted by Pamela Ip Introduction to Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This is an adaptation of Principles of Marketing<https://open.lib.umn.edu/principlesmarketing/> Visit the Resource<https://kpu.pressbooks.pub/introductiontomarketing/> [cid:image001.png@01DA63E4.4B7A98F0] [cid:image002.png@01DA63E4.4B7A98F0] Learn about KPU’s Open Publishing Suite (OPUS)<https://www.kpu.ca/library/OPUS> * Browse our complete catalogue<https://kpu.pressbooks.pub/catalog/openkpu> * Learn more about KPU Open Education<http://www.kpu.ca/open> Through active intentional partnering, the Teaching & Learning Commons provides pedagogical leadership that is grounded in community, ethics, creativity, and care. Kwantlen Polytechnic University ► Where thought meets action We at Kwantlen Polytechnic University respectfully acknowledge that we work, live, and study in a region that overlaps with the unceded, traditional and ancestral lands of the xwməθkwəyə̓ m (Musqueam), qi̓ cə̓ y̓ (Katzie), SEMYOME (Semiahmoo), scə̓ waθən (Tsawwassen), qiqéyt (Qayqayt), Kwikwetlem, and the lands of the qw̓ ɑ:nƛ̓ ə̓ n̓ (Kwantlen) First Nation, which gifted its name to this university. In the cause of reconciliation, we recognize our commitment to address and reduce the ongoing systemic colonialism, oppression and racism that Indigenous Peoples continue to experience.