9:16 a.m.
We’re excited to share with you the following new OER that has just been published at
KPU:
An Open Guide to Integrated Marketing Communications (IMC)
Authored by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020
The Open Guide to Integrated Marketing Communications is an OER that was written and
edited by KPU students in 2020. It covers a range of topics related to designing and
launching integrated marketing campaigns, such as research, audience segmentation,
creative briefs, content calendars, and more. The authors have also included reusable
materials and templates to support the marketing and communications efforts of those
organizations with the smallest of budgets and most limited resources, namely
not-for-profit organizations, NGO’s, charities, advocacy groups, and climate & social
activists. The Open Guide to IMC is centred around the United Nations' 17 Sustainable
Development Goals and created as an inclusive, equitable, and accessible resource to
support quality education.
Visit the Resource<https://kpu.pressbooks.pub/openimc/>
[cid:image001.png@01DA325C.01BFD4A0]
[cid:image002.png@01DA325C.01BFD4A0]
Learn about KPU’s Open Publishing Suite (OPUS)<https://www.kpu.ca/library/OPUS>
* Browse our complete catalogue<https://kpu.pressbooks.pub/catalog/openkpu>
* Learn more about KPU Open Education<http://www.kpu.ca/open>
Through active intentional partnering, the Teaching & Learning Commons
provides pedagogical leadership that is grounded in community, ethics, creativity, and
care.
Kwantlen Polytechnic University ► Where thought meets action
We at Kwantlen Polytechnic University respectfully acknowledge that we work, live, and
study in a region that overlaps with the unceded, traditional and ancestral lands of the
xwməθkwəyə̓ m (Musqueam), qi̓ cə̓ y̓ (Katzie), SEMYOME (Semiahmoo), scə̓ waθən
(Tsawwassen), qiqéyt (Qayqayt), Kwikwetlem, and the lands of the qw̓ ɑ:nƛ̓ ə̓ n̓
(Kwantlen) First Nation, which gifted its name to this university.
In the cause of reconciliation, we recognize our commitment to address and reduce the
ongoing systemic colonialism, oppression and racism that Indigenous Peoples continue to
experience.
