OpenKPU December 2023

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New OER: An Open Guide to Integrated Marketing Communications (IMC)

by openkpu＠lists.bccampus.ca

We’re excited to share with you the following new OER that has just been published at KPU: An Open Guide to Integrated Marketing Communications (IMC) Authored by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 The Open Guide to Integrated Marketing Communications is an OER that was written and edited by KPU students in 2020. It covers a range of topics related to designing and launching integrated marketing campaigns, such as research, audience segmentation, creative briefs, content calendars, and more. The authors have also included reusable materials and templates to support the marketing and communications efforts of those organizations with the smallest of budgets and most limited resources, namely not-for-profit organizations, NGO’s, charities, advocacy groups, and climate & social activists. The Open Guide to IMC is centred around the United Nations' 17 Sustainable Development Goals and created as an inclusive, equitable, and accessible resource to support quality education. Visit the Resource<https://kpu.pressbooks.pub/openimc/> [cid:image001.png@01DA325C.01BFD4A0] [cid:image002.png@01DA325C.01BFD4A0] Learn about KPU’s Open Publishing Suite (OPUS)<https://www.kpu.ca/library/OPUS> * Browse our complete catalogue<https://kpu.pressbooks.pub/catalog/openkpu> * Learn more about KPU Open Education<http://www.kpu.ca/open> Through active intentional partnering, the Teaching & Learning Commons provides pedagogical leadership that is grounded in community, ethics, creativity, and care. Kwantlen Polytechnic University ► Where thought meets action We at Kwantlen Polytechnic University respectfully acknowledge that we work, live, and study in a region that overlaps with the unceded, traditional and ancestral lands of the xwməθkwəyə̓ m (Musqueam), qi̓ cə̓ y̓ (Katzie), SEMYOME (Semiahmoo), scə̓ waθən (Tsawwassen), qiqéyt (Qayqayt), Kwikwetlem, and the lands of the qw̓ ɑ:nƛ̓ ə̓ n̓ (Kwantlen) First Nation, which gifted its name to this university. In the cause of reconciliation, we recognize our commitment to address and reduce the ongoing systemic colonialism, oppression and racism that Indigenous Peoples continue to experience.

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OpenKPU December 2023