BCcampus has identified gaps in available open educational resources (OER) for marketing programs in British Columbia. BCcampus will distribute grants to B.C. institutions or their representatives (e.g., faculty members, articulation committees, teaching and learning centres, libraries, and OER working groups) in B.C. and the Yukon for the development of open educational resources in marketing that will contribute to the development of B.C.’s first Zero Textbook Cost (ZTC) program in marketing. The OER Creation for Marketing grant may be used for, but is not limited to, the creation of open textbooks/ancillaries/open educational resources in the following subject areas:

• Research methods for marketing
• Consumer behaviour
• Strategic marketing management
• Integrated marketing communication
• E-marketing/digital marketing
• Marketing plan development guide